What Exactly Does A Digital Marketing Agency Do, And Why The Heck Do You Need To Hire One?

A common question I get these days is, “What does a digital marketing agency do?”

If you’re a Marketing Manager, CEO, or Business Owner, or even a website developer in Singapore, and you’re wondering what goes on behind the scenes of a Digital Marketing Agency, this is for you.

In this article, I’m going to briefly explain what Inbound Marketing is (for those who aren’t sure) and also what’s required to run effective Inbound Marketing Campaigns.

After which I will go straight into the two biggest factors that are probably affecting your decision on whether to hire an agency: Time and Money.

Lastly, I will list out the pros and cons of Hiring An Agency.

My goal at the end of this post is to provide you with as much information so you can make a confident decision on whether your organization will be doing your digital marketing In-House, or hiring an agency to partner with.

Let’s get started.

Full Disclosure: I own a Digital Marketing Agency, therefore I have my own biases. However, for the purpose of this article, I will be taking off my agency hat to be as objective as possible.

A Clear Definition Of Inbound Marketing

To put it simply – Inbound Marketing is making use of content to:

• attract targeted visitors to your website (Increase Website Traffic)
• get their contact information (Lead Generation)
• and subsequently, convert those visitors in Happy Customers (Conversions/Sales)

Digital Marketing Agencies normally make use of the following types of content to create value for your target audience:

• Blog Articles (like this one)
• Videos
• Infographics
• Whitepapers, Ebooks, User Guides etc

The fundamental belief of inbound marketing is not to hard sell.

Instead, we believe in providing your target audience with valuable information to assist them in their buying journey, so when they finally buy, it will be from you.

This is less intrusive than other methods and is largely based on winning trust and confidence from your prospects.

A List Of Services That A Digital Marketing Agency Provides

Google Adwords Management.

Google Adwords is one of the fastest ROI generating methods that agencies normally use to get client campaigns started, as part of a broader marketing funnel. Expect to see ROI based results in 7-14 days with a top rated agency.

Value Added Services: Conversion Tracking, Landing Page Design, Google Analytics Custom Events, Retargeting, Dynamic Remarketing, Remarketing Lists For Search Ads(RLSA).

Search Engine Optimization (SEO).

Getting your website to rank on Page One of Google Search for your targeted products or services, that is just one of the many aspects of SEO that an Agency will be working on.

They include:

1. Improving CTR (Click Through Rate)
2. Conversion Rate Optimization (CRO)
3. Use of targeted landing pages for specific products or services etc.

Facebook Advertising

This is a major marketing channel that we see tons of clients failing at. Facebook’s powerful targeting features and their massively huge base of users from all walks of life make it one of the most powerful platforms for almost ANY business to generate a healthy ROI.

What does an agency typically do differently from an in-house team?

Examples are Custom Audiences, Lookalike Audiences, Customer Persona Based Audiences, Interest-Based Audience Targeting, Advanced Use Of Facebook Pixel For Retargeting Ads, Video Ads, Facebook Lead Gen Ads, Facebook Messenger Targeted Sales Messages, And Many, many more.

Video Advertising

You’re already seeing your Facebook feed being blasted with videos. Facebook’s algorithm now favours video ads, which generally perform 469% better than image ads.

By 2019, 80% of the World’s Internet Traffic will be Video, according to this report by Cisco.

The engagement and ROI that we get from Video marketing is unlike any other.

A well-made video can catapult your company or brand to 7 or 8 figure status in a matter of months.

Agency Advantages: Access and partnerships with a wide network of professional video production houses, most top rated agencies (like ours) have in-house video production capabilities – our team produces 79% of the marketing videos for clients’ marketing campaigns.

Facebook marketing through video

You’re already seeing your Facebook feed being blasted with videos. Facebook’s algorithm now favours video ads, which generally perform 469% better than image ads.

Another sample of h4 tag

A well-made video can catapult your company or brand to 7 or 8 figure status in a matter of months.

Native Advertising

Ever seen those weird looking articles at the bottom of your favourite blog or random site? They look like the image below and are currently taking the media buying world by storm with their super high CTRs (click-through rates) and low CPCs (cost per clicks). Native ads are a really great way to get your business cheap and strong exposure to millions of users daily. The downside to native ads? Setting them up can be a real pain.

Mobile Marketing

The chances of you reading this article on your phone is 73%.

Over 50% of mobile searches lead to purchases. 78% of local mobile searches lead to offline purchases, and search terms indicate Extremely high commercial intent.

Mobile marketing is exploding, and chances are, if you’ve never partnered with an agency, or you aren’t a digital marketing professional, you’ve never really heard much about mobile marketing strategies.

Examples Of Mobile Marketing: Youtube ads, in-app advertising, Google click to call, FB mobile, Mobile DSPs etc.

Conclusion

I strongly believe that a combination of extensive research, and trusting your gut feeling is the best way to go when deciding if you should partner with an agency.

If you choose the wrong agency or make a wrong hire, cut your losses fast, and move on the next better choice.

If an agency doesn’t hit their KPIs in the first month, it’s a no brainer, cut them loose..

What You Should Do Now

If you’d like us to work on your digital marketing – to dramatically increase your conversion rates and profits (like we did for hundreds of our clients), then claim your FREE digital strategy session. During this session, our team of experts will discuss your business goals with you and suggest solid digital marketing strategies to double your leads and sales.

If you enjoyed this article, then so will your friends, so why not share it on LinkedIn and Facebook

If you’d like to work for us, reach out to us through Linkedin.