Online Marketing Guide – The Beginner’s Edition

Mario Didier
Founder, East Side Mafia

Online Marketing? What do you understand about it?

For This Guide, we are going to briefly outline the different kinds of strategies and traffic sources that are commonly used in the industry today.

1) Search Engine Marketing (SEM)

Search is basically one of the most targeted forms of online marketing, where you target your ads to people who are searching for a particular service or product.

The most commonly used search engine in Singapore is Google, where 96% of consumers go to before buying a product or service in Singapore.

Firstly, we have paid search – (SEM), or Google Adwords, where you run a targeted campaign, and Pay for Clicks to your website.

For example, if you are searching for a keyword like,  how much to design a website in Singapore, your search results will look like this.

website design price singapore

Anytime someone clicks on any of these ads, the advertiser will be charged a certain amount, also known as Pay Per Click.

This is a very fast way to get business immediately, provided you have done a good job with your website design.

Google adwords is a really complexed traffic source, and you need to do your research before setting up a campaign, or you will risk losing alot of money from unoptimized Adwords Campaign.

We recommend reading Wordstream’s complete Guides to Adwords here, and the advanced guide here.

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2) Search Engine Optimization (SEO)

Search Engine Optimization, is basically optimizing your website for Google to find and rank your web page automatically, without paying for it, unlike SEM.

This is a very complex and technical process, and involves months of preparation and planning, and link building, but the benefits are endless.

Imagine your website appearing on the top of Google’s search results everytime someone searches for a product or service that you’re selling.

The top businesses in Singapore engage the help of SEO Specialists to assist them with this.

We have written two comprehensive guides on SEO, a beginner’s guide, and an advanced guide.

Please make sure you read AT LEAST one of the guides before engaging an SEO agency to do your SEO for you.

3) Email Marketing

Email marketing is by far one of the most effective online marketing strategies that are used by marketers in 2016.

According to Experian, for every $1 spent, $44.25 is the average return on email marketing investment.

That is truly a mind blowing number, and it shows that internet marketers simply cannot afford to ignore email.

The thing about email campaigns, is that you must build a list, which is a time consuming and tedious process, which involves marketing automation, and leveraging services like Mailchimp.

Check out the following infographic that breaks down the email marketing process. Or the more advanced infographic here.

4) Content Marketing

Every website needs a blog.

If you don’t have a blog, build one now, or ask your developer to create one on your site.

Blogging, coupled with social media, is one of the most effective ways to attain more leads and clients.

Consider this, B2B marketers that use blogs receive 67% more leads than those that do not.

If you’re not an expert in writing, don’t worry, you can outsource the writing to places like Upwork.

There are plenty of places to outsource your writing, by hiring freelance writers, like Culturepush, or get a Freelancer from the Phillipines, who have great work ethic, and are native english speakers.

Post your blog articles on Facebook, LinkedIn, and Twitter, make sure the content is amazing, and it provides real value and information to your target audience. If you want to go one step further, you can start a Content Marketing Campaign, which will bring in so much leads that you won’t be able to handle them. The effect of blogging is permanent, and writing articles has a compounding effect.

5) Social Media Marketing

This is where you stand to make ALOT of money if you master a certain traffic source, like Facebook, for example.

For the sake of easy explanation, we will only cover Facebook Marketing in this post. We will use two examples.

Restaurant A 

  • Create Facebook Page, design 3-4 digital coupons, (First Beer on the House if you like our FB Page, and mention Facebook321(Coupon Code) to the waitress. 
  • Boost this post for $100 to a highly targeted audience, or a custom audience that you already have in your email list. 
  • Share your best photo of your meal to enjoy a 5% discount on the entire meal, and tag us in it. 

Travel Agency B 

  • Wants to promote a 4D3N Stay to Bangkok on Facebook, and generate signups or phone calls. 
  • Create Facebook Page, but instead of designing an Ad and promoting the post, this is what we would suggest. 
  • Write a Blog Article on 10 Best Things to Do in Bangkok in 2016, make it a highly valuable article, after doing extensive research, and aim for it to go viral. 
  • Boost the Blog Post on Facebook
  • In between posts, insert Banner offers for 4D3N Trip to Bangkok, and lead it to a Landing Page, and wait for conversions. 

These are REAL Life Scenarios that we executed for our clients which were wildly successful.


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Do you want to have an insanely successful Internet Marketing Campaign that drives revenue and sales for your business, and takes you to the next level?

Contact our friendly team of search, social media, and targeted PPC Marketing specialists today, and let us show you how we can help you build your business online.

East Side Mafia also specializes in High Quality Website Design services for enterprise level and startups in Singapore.

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